Sublime
An inspiration engine for ideas
Enhancements to a product come primarily by watching how people use what exists today, discovering difficulties, and then overcoming them.
Don Norman • Emotional Design: Why We Love (or Hate) Everyday Things
THE RETURN OF THE KING
Peter Thiel, Blake Masters • Zero to One
Master Class with Marty Cagan
youtube.comWhat does our proposed innovation ask our searchers to become?
Michael Schrage • Who Do You Want Your Customers to Become?
Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.
-Virginia Postrel, The Substance of Style: How the Rise of Aesthetic Value is Rem
... See moreThese innovations do not question dominant meanings but simply refresh and further reinforce them. This is the domain of style.
Roberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
building a continuous customer feedback loop throughout the product development cycle