Sublime
An inspiration engine for ideas
one product manager, one designer, and two engineers.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Radical innovations of meanings, being unexpected, sometimes initially confuse people. To prepare the ground for groundbreaking proposals, firms leverage the seductive power of interpreters. By discussing and internalizing a firm’s novel vision, these interpreters inevitably change the life context (through the technologies they develop, the produc
... See moreRoberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
aimed at changing existing situations into preferred ones.”
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
Apple trained its customers to become design connoisseurs.
Michael Schrage • Who Do You Want Your Customers to Become?
customer behaviors and expectations,
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Include your designer from the very inception of every idea.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
A company looking for radical innovation of meaning does not get too close to users, because the meaning users give to things is bounded by the existing sociocultural regime. Instead, when investing in radical innovation of meaning, companies such as Artemide and Alessi take a step back and investigate the evolution of society, economy, culture, ar
... See moreRoberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
reflective design considers the rationalization and intellectualization of a product.