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Thus, although people may have become more sensitive to the intangible, experiential side of products and services, products do not need to become more emotional or more symbolic. These studies simply tell us that every product or service has a meaning and that firms have always innovated meaning.
Roberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Startups, however, begin with a known product spec and tailor their Product Development to unknown customers. Product features emerge by vision and fiat against unknown customer and market requirements. As the market and customers get clearer
Steve Blank • The Four Steps to the Epiphany: Successful Strategies for Products that Win
Design Thinking
0xbabble • 3 cards
In periods of economic downturn, product meanings become even more relevant. Firms must be able to cut costs without cutting identity and value.
Roberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Innovator's Dilemma
sari • 5 cards
This is a must-read essay by Dan Hill, introducing Adaptive Design: Insanely great, or just good enough? Originally published in Core77 in 2004, it’s a critique of the unadaptable, glued-closed Apple iPod and its non-user-replaceable battery.
Hill quotes Brian Eno:
Hill quotes Brian Eno:
An important aspect of design is the degree to which the object involves you in its ow... See more
Revisiting Adaptive Design, a lost design movement
"Design" means one thing to a graphic designer, another thing to an engineer, and something else to a business consultant. Even within the design discipline, a Silicon Valley manager and a Danish joiner are unlikely to be imagining the same thing as they both talk about design.