Sublime
An inspiration engine for ideas
Engagement: Connect customers to each other around their common interests in order to increase customer retention. Example: Culture Amp’s Culture First
David Spinks • A Founder’s Guide to Community
Patrick Rhone
@patrickrhone
Master Generalist
the long-term benefits of a community of people who trust you are undeniable.
Mike Taber • Start Small, Stay Small: A Developer's Guide to Launching a Startup
Accountability = Personal Branding + Personal Platform + Taking Risk?
Tim Ferriss • The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
Mark Moran
@mmoran
When marketing to a community, it pays to give asymmetric attention to the first couple thousand members
Execs • Sunil Rajaraman (VP of B2B Marketing at GoodRx)
Type of company: Freemium team-based B2B products; Most common North Star Metric: Engagement and/or customer growth
Lenny Rachitsky • Choosing Your North Star Metric
Product is merit and distribution is connections -