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Confessions of the Pricing Man: How Price Affects Everything

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Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI

Nicholas Kusmich

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Understanding Michael Porter: The Essential Guide to Competition and Strategy

Joan Magretta • 29 highlights

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Monetizing Innovation: How Smart Companies Design the Product Around the Price

Madhavan Ramanujam

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Positioning: The Battle for Your Mind

Al Ries, Jack Trout, • 1 highlight

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Ogilvy on Advertising

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Marketing 5.0: Technology for Humanity

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Marketing 3.0: From Products to Customers to the Human Spirit

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Paso 2: Definición del público

Iwan Setiawan • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital