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Marketers must quantify the value of products, customers, and distribution channels––all under various pricing and promotional scenarios.
Neil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Do you have enough money?
Jack Trout • Positioning: The Battle for Your Mind

Entender cómo compra la gente: De 4 ‘A’ a 5 ‘A’
Iwan Setiawan • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
representan claramente al perfil más inteligente del consumidor.
Iwan Setiawan • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
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