Sublime
An inspiration engine for ideas
Google made historic profits from that product by creating a new form of advertising—nonintrusive and even useful.
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
For all his reality-bending intensity, our CEO was accessible and approachable. He ate his lunch in the cafeteria with the rest of us, sitting with a different group every day. You could tell where he was without looking because Andrei’s table always laughed a little too loud.
Robin Sloan • Sourdough

Around that time, Peltier realized a couple of things. One, it made more sense to tap into existing user behavior rather than trying to create a new means of interaction, and two, his idea could be bigger than just serving musical artists.
Jeff Beer • fastcompany.com
The second generation of digital media startups began to finally unbundle the newspaper and move away from ads:
Rex Woodbury • How Twitter and the Internet Broke the News
While Google has helped many smaller publishers increase their distribution, its domination of the advertising market has also put them at risk of extinction.
Devin Walsh • UnMixed Motives
The first clue: all of the smugglers had booked reservations the day before a flight. Second, the couriers used only Gmail or Yahoo! e-mail accounts. And third, they had (obviously fake) phone numbers that used a shared formula.