Sublime

consultant Michael Porter for making business make sense;

Porter spoke of how companies over the last generation had pursued a vision of globalization in which they owed nothing to any community. This was simply because those taught by professors like him at places like Harvard Business School, groomed by consulting and Wall Street and other training grounds, tended to be agnostic about place. You analyze

The state of competition in an industry depends on five basic competitive forces, which are shown in Figure 1-1. The collective strength of these forces determines the ultimate profit potential in the industry, where profit potential is measured in terms of long run return on invested capital.