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Michael Lewis • Going Infinite: The Rise and Fall of a New Tycoon
Confessions of an Eco-Warrior
Naomi Klein • Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
of type you’d see in magazines, anything that might look familiar to people. The goal, always, was real-world references. I was from suburban Philadelphia, so I named the fonts after stops on the Paoli Local—so Rosemont, Paoli, Ardmore, Overbrook. Steve thought city names were fine, but he asked why would we pick these little cities that nobody had
... See moreMax Chafkin • Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
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Michael Lewis • Going Infinite: The Rise and Fall of a New Tycoon
Such hierarchically restricted access to the CEO can’t be too different from what happens with other large companies, but the way to get admission to these high-level meetings at Apple had much less to do with your place on the org chart and much more to do with your ability to make the products better.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Back at the office, Max managed to dictate the rest of his letters just before the tennis champion Helen Wills Moody strode in.
A. Scott Berg • Max Perkins: Editor of Genius
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