Sublime

aimed at changing existing situations into preferred ones.”

What people want today are trustworthy brands.

The Real Competition Is Clutter

To demonstrate how the 17-step process works, I’ve included examples from an exercise we use in our branding workshops.

To delight customers so that MORE people buy MORE things for MORE years at a HIGHER price.

WHEN FOCUS IS PAIRED WITH DIFFERENTIATION, SUPPORTED BY A TREND, AND SURROUNDED BY COMPELLING COMMUNICATIONS,

THE BARRIERS TO COMPETITION HAVE MOVED FROM THE PHYSICAL TO THE INTELLECTUAL, AND FROM WITHIN THE COMPANY’S CONTROL TO OUTSIDE IT.