Sublime
An inspiration engine for ideas
running a series of very quick experiments,
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
purpose of product discovery
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Learn how to give a great demo.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
For most types of businesses, I encourage teams to construct product strategy around a series of product/market fits.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
With startups or small organizations, when everyone essentially knows what everyone else is doing and why, it's normal for each product team to propose their objectives and key results. There's some amount of give and take, and then people get to work. With larger organizations, product teams need more help.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
critical mass for a product team—
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
the deep customer knowledge,
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
I loosely define startup as a new product company that has yet to achieve product/market fit.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
(the value isn't there).