Sublime

An inspiration engine for ideas

AllPeopleCollectionsArticlesAudioBooksFilesHighlightsImagesLinksNotesTextTweetsVideos

customer behaviors and expectations,

Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

The invisible and the small is rapidly spreading as a desirable, status-signaling social experience beyond Tyler Brûlé’s world, Japanese bars, and menswear forums.

Ana Andjelic • How Micro-Communities Transform Aspiration

In order to drive success in today’s consumer landscape, brand cannot just be a layer that sits on top; it has to be baked into the business itself.

Emily Heyward • Obsessed: Building a Brand People Love from Day One

(Freecardboardboxes.com)

Rachel Botsman • What's Mine Is Yours: The Rise of Collaborative Consumption

if you carve out a specific group of people and tailor your brand specifically to them, you will attract raving fans and the attention of a future acquirer. In this book you’re going to learn how to tap into those markets in a way these big companies can’t. You’re going to make yourself into the most attractive person in the room, and they’re going

Ryan Daniel Moran • 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

We desire whatever it is—the place, the person, the thing, the period in our lives—we’re convinced we’re lacking.

Martin Lindstrom • Small Data: The Tiny Clues That Uncover Huge Trends

But now, deep-running social, technological, and customer shifts mean that around the world people are no longer living the lives determined for them by their demographics. Liberated from traditional ideas about the lives they “should” live given their age, gender, income bracket, and more, these people are instead constructing lifestyles and ident