Sublime
An inspiration engine for ideas
In today's affluent consumer societies, that drive means decision making on new products, services, and experiences becomes inextricably linked to identity. Through their consumption, your customers are pursuing nothing less than the self-improvement—physical, mental, emotional, spiritual—that can help them transform into their ideal selves.
David Mattin • Trend-Driven Innovation
This is counter to classic marketing thinking, which is brand oriented: How do I get people to prefer my brand? Forget the brand. Think categories. Prospects are on the defensive when it comes to brands. Everyone talks about why their brand is better. But prospects have an open mind when it comes to categories. Everyone is interested in what’s new.
... See moreFerriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
In a Harvard Business Review article, Professor William K. Hall reported on a study of eight industries, from steel to beer. The most successful companies were those that best differentiated their product or service.
David Ogilvy • Ogilvy on Advertising
Ashwin Ramasamy • Why Brandless Failed When Aldi Succeeded
Today, when customers feel loyal to a brand, they let the world know about it – and don’t hold back. Companies that are unable to inspire love and loyalty will die.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
Book Recommendation: Purple Cow: Transform Your Business by Being Remarkable, by Seth Godin.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Este patrón lo encontramos sobre todo en las categorías relacionadas con el estilo de vida,