Sublime

Dean Becker, the CEO of Adaptiv Learning Systems, has been researching and developing

Within twenty-four hours, he’d made his goal of $10,000 from what looked like a tight-knit community of forty or fifty friends and family.

You don’t want to go too crazy, but you can experiment with this model to add yet another tier in the form of a “really premium version” at the top or a “freemium” version at the bottom that lets customers try part of the service without paying anything.

They never enter small categories unless they expect them to grow, and they set out to dominate every category they enter. By building huge volume, they achieve lower manufacturing costs than their competitors, and this gives them higher profit margins, or permits them to sell at a lower price. They often enter more than one brand in a category, an

So I was using Uber all the time in San Francisco, even though I hated the design. And then I went to the Crunchies awards ceremony and at a post-ceremony event, where I was in a ball gown, I saw the CEO of Uber, Travis Kalanick, sitting at the bar. I was three whiskeys deep at this poi

In business and academia: the past masters of advertising like Hopkins, Ogilvy, Sullivan, and Kennedy, and their books that taught me how to earn like a pro on the life of a poet;

Today in the Bobo establishment the best kind of money is incidental money. It’s the kind of money you just happen to earn while you are pursuing your creative vision.

Create a catchy title. Find the most interesting or controversial result—something attention-grabbing—and highlight that in the title. Example: Blondes have 28 percent more fun online.

David Ogilvy’s Confessions of an Advertising Man. The numbered paragraphs, the boxes drawn around the articles, are all Ogilvy’s ideas. I still think his books are the best on advertising that I’ve ever read and I recommend them.