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Jack Trout • Positioning: The Battle for Your Mind
Max himself would become a character in Basso’s most successful book, The View from Pompey’s Head.)
A. Scott Berg • Max Perkins: Editor of Genius
Bruce is not the kind of man I usually go out with. He’s married, not tall, when I reach him he pays for my diet Coke with the change he kept from me for parking.
Bret Easton Ellis • The Informers (Vintage Contemporaries)
The only way some people know you is through your writing. It can be your most frequent point of contact, or your only one, with people important to your career — major customers, senior clients, your own top management. To those women and men, your writing is you. It reveals how your mind works. Is it forceful or fatuous, deft or clumsy, crisp or
... See moreKenneth Roman • Writing That Works
The result is an ironic twist of fate: the very thing that made the area popular to begin with is diluted by corporatization.
David A. Banks • The City Authentic: How the Attention Economy Builds Urban America
Drop unprofitable clients
David H. Maister • Managing the Professional Service Firm
The French writer Stendhal, in his 1817 travelogue, Rome, Naples, and Florence, described