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Macintosh was everything technology should be. It was streamlined and practical, simple and sophisticated, a tool for enhancing creativity as much as productivity. –Steve Jobs

When Jobs returned to the company after running Pixar, Apple became customer-centric, compelling, and clear in their communication. The first campaign he released went from nine pages in the New York Times to just two words on billboards all over America: Think Different. When Apple began filtering their communication to make it simple and relevant

Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen

I want [the Mac] to be as beautiful as possible, even if it’s inside the box. A great carpenter isn’t going to use lousy wood for the back of a cabinet, even though nobody’s going to see it.

- Steve Jobs (via Walter Isaacson)

The Cheap Web

Différent. Un produit « contagieux » se remarque facilement et fait sa publicité tout seul.

Guy Kawasaki • L'art de se lancer : Le guide tout terrain pour tout entrepreneur

If you want to reap the benefits of Simplicity, think big—but don’t act that way. As Steve Jobs proved, one of the most effective ways to become a big business is to maintain the culture of a small business

Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success

The best critic possible on the book The Gift .--At the 45th International Design Conference in Aspen in 1995, Milton Glaser began a speech by arguing that the axiom “good design is good business” may no longer be useful to designers in explaining the value of their creativity to clients. He returned to the idea of “good design” in his conclusion: ... See more

Rob Giampietro • Lined & Unlined · Form-giving

Best of Steve Jobs

the best insights, interviews and quites from Steve Jobs in one place

Alara and • 33 cards

Every department inside a larger business is essentially creating a product or service of some kind, and would benefit from thinking about the category it serves and how the department and its offering plug into that category.

Christopher Lochhead • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Not only that, he proved that a 10x productivity gap is a conservative upper limit on the possible in early stage software. Indeed, Richard did more to move our project ahead in two person-days of work than Don and I had done in the preceding twelve person-weeks.