Sublime

Way of Life app.

Attack the other man’s strength. If the man is a server, take away his serve. If he’s a power player, overpower him. If he has a big forehand, takes pride in his forehand, go after his forehand until he hates his forehand. My father has a special name for this contrarian strategy. He calls it putting a blister on the other guy’s brain. With this st

David Brooks, “The Moral Bucket List.” Nir Eyal, Hooked. Anything by Kevin Kelly, most recently The Inevitable.

The trick, he said, is to have a simple plan that more or less can’t go wrong so that you always have something, and then stack your risks on that. Have another alternative that won’t work but maybe one time in a hundred, and if it happens, you look like a god. And then one that won’t work but one time in twenty, that if it lands you look like you’

For most types of businesses, I encourage teams to construct product strategy around a series of product/market fits.

1. ☝️ The actual strategy


2. 👏 Articulating the strategy


3. 🤝 Acting on the strategy