Sublime
An inspiration engine for ideas
Anything by Rob Walker, Ryan Holliday, Penelope Trunk, Dave Pell, and Joi Ito While those are the regulars,
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
The Law of Perception - Marketing is not a battle of products, it is a battle of perception.
The 22 Immutable Laws of Marketing.
be known for what you allocate, not what you accumulate.”
Lynne Twist • The Soul of Money: Transforming Your Relationship with Money and Life
if we improved the brand’s link with hard to resist, would that translate into more sales?
Jenni Romaniuk • Better Brand Health eBook
Back in the day, we at Airtable were kind of roasted on Twitter for our billboards, which weren't super specific about a particular problem; they were just there. Everyone was questioning the sense in it, wondering why we would do this if it wasn't clear. However, those billboards were actually super effective for us, but for a different reason tha
... See moreAnother tool to consider is Gallup’s CliftonStrengths,
Scott Galloway • The Algebra of Wealth: A Simple Formula for Success
If you enjoy expertise, then by all means do what you enjoy. That’s a winning formula that can be used to build an enterprise that contributes to society. And if you create an enterprise that makes money, your team members — the ones who are there for a job
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Another factor that affects whether deals seem valuable is their availability. Somewhat counterintuitively, making promotions more restrictive can actually make them more effective.
Jonah Berger • Contagious: Why Things Catch On
Thinking in Years vs. Decades (e-Boys):
May Whitman (eBay): She thought in years and chose the capital-lite high-margin, internet-pure-play route
Jeff Bezos (Amazon): He thought in decades and chose the model that would best position him to win in the long-term by investing in the present in warehouses & fulfillment centers that would give his
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