Sublime

great missions are transformed into great successes as the result of finding projects that satisfy the law of remarkability, which requires that an idea inspires people to remark about it,

Understanding this is essential to spreading your message and earning the attention of new readers. Either you build it or you just keep shouting into the crowd. And trust me, you don’t want to shout.

surgeon.

Albert Lasker – the most astute of all advertising men – replied, ‘Humility in the presence of a good idea.’ It is horribly difficult to recognize a good idea. I shudder to think how many I have rejected. Research can’t help you much, because it cannot predict the cumulative value of an idea, and no idea is big unless it will work for thirty years.

These are your messaging, your brand touchpoints, and your relevant experience.

His attitude to the creative process can be summed up in three things he said: 1 ‘There is an inherent drama in every product. Our No. 1 job is to dig for it and capitalize on it.’ 2 ‘When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either.’ 3 ‘Steep yourself in your subject, work like hell, and l

Go back to the identity section: are you able to deliver consistently the things which you identified which make you special? If not, what are the 1 – 3 things that people always say about your work / what you do? 1.………………………………………………. 2.………………………………………………. 3.………………………………………………. Watch the talk by Simon Sinek on “How great leaders inspire action” to