Sublime
An inspiration engine for ideas
Take advantage of conventions Create effective visual hierarchies Break pages up into clearly defined areas Make it obvious what’s clickable Eliminate distractions Format content to support scanning
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
Top entry pages Home pages are dead. Thanks to search and marketing campaigns, people come directly deep into your website. Identify the top 20 “home pages” of your website. Mark
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
poor navigation and not directing visitors
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
It’s important that when considering doing a test on any page on your website, you should first look at a click heat map to see which links and elements on it are most and least popular with your visitors. This will give you additional insight into which page elements you should focus on and test, and will improve the efficiency and results of your
... See moreRich Page • Website Optimization: An Hour a Day
combining multiple subjects on one page does not do a good job of topping the search engines in any of them.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
limit your website to fewer than 7 items in each of your main navigations and submenus,
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
And the worst thing about the myth of the Average User is that it reinforces the idea that good Web design is largely a matter of figuring out what people like.