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Positioning: The Battle for Your Mind

Al Ries, Jack Trout, • 1 highlight

amazon.com

Cover of Positioning: The Battle for Your Mind

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Al Ries

amazon.com

Cover of The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Al Ries and Jack Trout: Positioning: The Battle for Your Mind (McGraw-Hill). Ries

Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

Over a decade later, this is still the most useful framework for thinking about customers for your MVP. From @sgblank originally, I believe. https://t.co/BRltPCA3by

Nivi

x.com

Positioning by Jack Trout and Al Ries is one of the most important marketing books ever.

Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Positioning: The Battle for Your Mind

Al Ries • 5 highlights

amazon.com

ompanies are focused on building products rather than brands. A product is something made in a factory. A brand is something made in the mind. To be successful today, you have to build brands, not products. And you build brands by using positioning strategies, starting with a good name.

Al Ries • Positioning: The Battle for Your Mind

Traction: A Startup Guide to Getting Customers

Gabriel Weinberg • 1 highlight

amazon.com

Cover of Traction: A Startup Guide to Getting Customers

The Rising Importance of the Great Art of Storytelling - Above the Crowd

Bill Gurley abovethecrowd.com