Sublime

Whom must you outgun?

Al Ries and Jack Trout: Positioning: The Battle for Your Mind (McGraw-Hill). Ries

Always try to work for the smartest, brightest, most competent person you can find.

What position do you want to own?

To be successful today, you must touch base with reality. And the only reality that counts is what’s already in the prospect’s mind.

Do you match your position?

The first step in any positioning program is to look inside the mind of the prospect.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

Distribution is another possibility.