Sublime

We're struggling here in the trenches. That beauty, that wisdom, those thrills and chills, even that mindless escape on a rainy October afternoon — I want it. Put me down for it. The hero wanders. The hero suffers. The hero returns. You are that hero.

What humans require in our ascent is purpose and realism. Purpose, you could say, is like passion with boundaries. Realism is detachment and perspective.

Real optimists don’t believe that everything will be great. That’s complacency. Optimism is a belief that the odds of a good outcome are in your favor over time, even when there will be setbacks along the way.

Plan B is to have the insight and guts to go after a series of Purple Cows, to launch a product/service/promotional offering that somehow gets (the right) people to listen.

3. We're in this for the long haul. Our work is a practice. One bad day is nothing to us. Ten bad days are nothing. In the scheme of our lifelong practice, twenty-four hours when we can't gain yardage is only a speed bump.

THE LAW: USELESS ABSURDITY WILL DEFINE YOU MORE THAN USEFUL PRACTICALITIES

None of these paths is at all appealing to me personally. Instead, the path I’m opting into is one where we evolve with change rather than fight it, while holding onto and manifesting the values that are most core to who we are.

This is the spirit behind Metalabel — an operating system for groups of creative people to release work together

We put our energies and emotions and exertions where they will have real impact. This is that place. We will tell ourselves: This is what I’ve got to do or put up with? Well, I might as well be happy about it.