Sublime

As poet Mary Oliver wrote: “Tell me, what is it you plan to do / with your one wild and precious life?”

“The main thing is to keep the main thing the main thing”

GET THE FUTURE OUT OF YOUR HEAD

It wasn’t enough to know the who, what, when, and where; you had to understand what it meant. And why it mattered.”

clarity of purpose so consistently predicts how people do their jobs.

Essentialists see trade-offs as an inherent part of life, not as an inherently negative part of life. Instead of asking, “What do I have to give up?” they ask, “What do I want to go big on?”

“Destructive Abundance”

designing a system to make execution almost effortless.

the deeper I have looked at the subject of Essentialism the more clearly I have seen courage as key to the process of elimination.