Sublime

Less mass

The English translation is: Less but better. A more fitting definition of Essentialism would be hard to come by.

What does all this mean for a CEO, founder, or category creator of any kind? Your number one job is to change the way people think.

When they have sufficient levels of clarity, they are capable of greater breakthroughs and innovations

capable people are kept from getting to the next level of contribution because they can’t let go of the belief that everything is important.

It takes asking tough questions, making real trade-offs, and exercising serious discipline to cut out the competing priorities that distract us from our true intention. Yet it is worth the effort because only with real clarity of purpose can people, teams, and organisations fully mobilise and achieve something truly excellent.

learning how to do less but better so you can achieve the highest possible return on every precious moment of your life.