Sublime

I’m in a constant search for new and better ways to market my own company, and as I run across them, have ideas, read cool things, I’m sharing them with my people. As my friend Rich Schefren once told me, “We get paid a lot to think for other people.”

The Halo Strategy. It’s the most powerful strategy of them all and the most important to get right – as none of the other stuff matters if you can’t nail this.

I remember reading a story about the late Gary Halbert when I first started my business where he said, “You are only one sales letter away from striking it rich.”

Knowing your dream buyer changes everything – your product and service offering, your marketing strategy, value proposition, pricing, tone of your copy, what channels you advertise on, and more.