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The Halbert Copywriting Method Part III: The Simple, Fast, & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads
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Learn Great Copywriting in 76 Minutes | Harry Dry
youtube.comMy book No B.S. Direct Marketing for NON-Direct Marketing Businesses, 2nd Edition is the primer on this. Behind it, read No B.S. Guide to Trust-Based Marketing. I have routinely cut the number of salespeople
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
Most businesses waste the lion’s share of all the money spent on advertising by, first, not using it to create and capture interested prospects and then by poor or insufficient follow-up.
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
Many people, when they read an ad, read it like this... What they do is, they read the headline first and then they go right to the order coupon.