Sublime

It’s hard to see history when you’re in the middle of it, harder still to distinguish Swift’s impact on the culture from her celebrity, which emits so much light it can be blinding. But something unusual is happening with Swift, without a contemporary precedent. She deploys the most efficient medium of the day—the pop song—to tell her story. Yet ov... See more

I grew up as a pleasure to have in class . A little chatty, sure, but my homework was always done, and I got along well with my schoolmates. I loved the approval. I knew how to be good; I was always smiling, laughing, and ready to lend a hand. In her 2023 book On Our Best Behavior: The Seven Deadly Sins and The Price Women Pay to Be Good , Elise Lo... See more

The biggest risk to Substack isn’t that Gmail changes its algorithm or that readers set up automatic forwarding and share accounts. It’s that years from now, each author will have built up so much content that a reader can pay a 1 month subscription, download the archive, and be set on reading material.

-Provide capital investment to up-and-coming creators. Platforms that enhance the predictability of income and provide upfront financing to creators are building on this precedent.

When she was laid off from her role at a fintech startup in the pandemic panic of early 2020, Paris doubled down on driving traffic to her DePop store to make money. She saw TikTok as an untapped fount of opportunity, and made creating videos for it her full-time job. She posted dozens of times a day, drawing viewers in with her stream-of-conscious... See more