Sublime

small though it was in those days,

“uma startup é uma instituição humana projetada para criar novos produtos e serviços sob condições de extrema incerteza”.

Product risk Getting the product right Customer risk Building a path to customers Market risk Building a viable business

Everything starts with Version 0.1 – it’s the very first iteration, the prototype, of your app (Version 1.0 is reserved as the first version shipped to the public). In this version you want to focus on the most basic set of features that will make your app unique, useful and different. It’s often called the MVP (or the

contabilidad de la innovación

El reto es superar el pensamiento predominante sobre management que basa su fe en los planes bien elaborados. Recuerde, la planificación es una herramienta que sólo funciona si disponemos de una historia de funcionamiento larga y estable. Aun así, ¿alguno de nosotros cree que el mundo que gira a nuestro alrededor es más estable cada día? Cambiar es

In The Lean Startup (2011), Eric Ries argues that the main reason startups fail is because they spend far too long trying to build the perfect product only to launch, almost out of money, with a “perfect” product... that nobody wants.