Sublime

obtener un fracaso: la ejecución con éxito de un plan que nos lleva a ninguna parte.

(early adopters).

La experiencia de cualquiera de estos consumidores a partir de su interacción con la empresa debería considerarse parte del producto de esa compañía.

With an internal startup team, the sequence of accountability is the same: build an ideal model of the desired disruption that is based on customer archetypes, launch a minimum viable product to establish a baseline, and then attempt to tune the engine to get it closer to the ideal.

I call the riskiest elements of a startup’s plan, the parts on which everything depends, leap-of-faith assumptions. The two most important assumptions are the value hypothesis and the growth hypothesis. These give rise to tuning variables that control a startup’s engine of growth. Each iteration of a startup is an attempt to rev this engine to see

by converting push methods to pull and reducing batch size. Both have the net effect of reducing WIP.

“Success is not delivering a feature; success is learning how to solve the customer’s problem.”

As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.