Sublime

Another technique, which I prefer, is not favored by researchers, perhaps because it is so simple and does not require their services. You write two advertisements for your product, each with a different promise in the headline. At the end of the copy you offer a free sample of the product. You then run the advertisements in a newspaper or magazine

At the start of your career in advertising, what you learn is more important than what you earn.

Beyond Agency - Running a series of copy and paste email and direct mail campaigns. Uses leverage by reusing campaigns already proven to work. We don't reinvent the wheel. No meetings, reports, or advanced tech is required. Most campaigns work from day one without any testing.

“On the average, five times as many people read the headlines as read the body copy.” David Ogilvy

‘The task of advertising is not primarily one of conversion but rather of reinforcement and assurance

He did, however, leave behind an aphorism which appeals to the present generation at Young & Rubicam: resist the usual. Or, as his copy chief Roy Whittier put it, ‘In advertising, the beginning of greatness is to be different, and the beginning of failure is to be the same.’

Information that is useful to the reader in his job can also be effective, provided the information involves your product. For example, you can show the reader how to calculate the amount of money he could save by using your product.

‘There is an inherent drama in every product. Our No. 1 job is to dig for it and capitalize on it.’