Sublime

The digital book tour allows you to scale rapidly beyond your own reach by leveraging the larger audiences of well-established podcasts and well-promoted events. But it’s obviously not for everyone. So let’s now turn toward the easiest option: Amazon’s underappreciated book ads.

I won’t go into much detail here, other than to say that, conceptually, I think of these books fundamentally as content (and therefore traffic sources), rather than products (to make money from). Sure, our regular customers also like to buy our books, so it works both ways. However, fundamentally the role of books, to my mind, is to reach new audie

presents with. When you do that, you make an offer that’s so good, people just can't say no.

Use scarcity to decrease supply to raise prices (and indirectly increase demand through perceived exclusiveness) Use urgency to increase demand by decreasing the action threshold of a prospect. Use bonuses to increase demand (and increase perceived exclusivity). Use guarantees to increase demand by reversing risk. Use names to re-stimulate demand a

As you can see from the picture, there are four primary drivers of value. Two of the drivers (on top), you will seek to increase. The other two (on the bottom), you will seek to decrease. (Yay) The Dream Outcome (Goal: Increase) (Yay) Perceived Likelihood of Achievement (Goal: Increase) (Boo) Perceived Time Delay Between Start and Achievement (Goal

We’re going to offer Book 2 for sale on Amazon (and the other sites). But we’re also going to offer Book 2 for FREE for anyone who signs up to your mailing list. This book is your Magnet Book.