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Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.

We took some capital from investors in order to invest ... See more

Muse Retrospective

As value accrues to the interfaces, the ultimate winner in the age of abstraction (where everything is summoned and summarized for us) will be the designer (and companies that empower design).

scott belsky

x.com

Designers become the most important leaders of this new business era (which is why we see people like John Maeda joining firms like Kleiner Perkins, and funds like the Designer Fund emerging with a focus on designer-founded businesses). The success of companies in the Interface Layer will be designer-driven, and the greatest user experience (speed

Scott Belsky • The Interface Layer: Where Design Commoditizes Tech

Gavin Nelson

nelson.co

So here's the story of how we missed Airbnb, one of the best startups to come our way in the past few years.

The Airbnb founders came out of the winter 2009 Y Combinator class. They came to see us during their time at YC. They told us about a great stunt they pulled at the Democratic Convention in Denver (in which Obama was nominated). They bought a... See more

Airbnb - AVC

how important it is for the designer to work with the producer up front. This applies to every product.

Naomi Klein • Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Build Something Beautiful

The craft of building great things

Yoshio Goto and • 52 cards

“ Brian talks a lot about building ‘eleven star experiences.’ That really means challenging us to think about what the perfect experience would be, without being constrained by scale or other technical constraints. In our storyboards, we’re encouraged to figure out how to get a few users to really love the product, then we can figure out how to sca

Ken Norton • Building Products at Airbnb

HEY Bubble Up: From kickoff to launch — 37signals

updates.37signals.com