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Good taglines are clear and informative and explain exactly what your site or your organization does.
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
So it is with much that you read and hear. Averages and relationships and trends and graphs are not always what they seem. There may be more in them than meets the eye, and there may be a good deal less. The secret language of statistics, so appealing in a fact-minded culture, is employed to sensationalize, inflate, confuse, and oversimplify. Stati
... See moreDarrell Huff • How to Lie with Statistics
indicate in the navigation menu where the user is in relation to the rest of the website.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Good taglines are just long enough, but not too long. Six to eight words seem to be long enough to convey a full thought, but short enough to absorb easily.
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
Use bulleted lists. Think of it this way: Almost anything that can be a bulleted list probably should be.
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
New Page Design
counter-print.co.uk
What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most?
David Ogilvy • Ogilvy on Advertising
Include no more than four items in each chunk.
Weinschenk Susan • 100 Things Every Designer Needs to Know About People (Voices That Matter)
