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“500 of the right people”—Sean
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
One of the early versions of BackRub had simply counted the incoming links, but Page and Brin quickly realized that it wasn’t merely the number of links that made things relevant. Just as important was who was doing the linking.
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
Microfame is the best kind of fame, because it combines an easier task (be famous to fewer people) with a better outcome (be famous to the right people).
-Byrne Hobart
When you do behavior targeting with the right tool, you can overcome the scale, data interpretation, and diversity problems by automatically understanding your visitors as they interact with your web presence and showing them the most relevant content. Figure 10-11 shows a schematic of a typical
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
would like to track all social media efforts for my start-up Market Motive (www.marketmotive.com). Simply sharing links to Market Motive on Twitter or Facebook won’t help me. I have to encode links with a tracking parameter, like this one: http://www.marketmotive.com/?utm_source=blogs&utm_medium=occamsrazor&utm_campaign=startupprom Everythi
... See moreAvinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Adwords killed the web
- Send a personalized note or email to bloggers in your industry.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
Talia Goldberg • Distribution and conversion models for consumer startups
Google’s Panda release in early 2012, all Google users have unique search results based on their usage.