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Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
amazon.com
You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up.
Rand Fishkin • Who Will Amplify This? And Why? - SparkToro
As social networks like Twitter, Facebook, and Instagram grow larger, they skew disproportionately toward supernodes—celebrity, meme and business accounts.
Arjun Sethi • The Hive is the New Network
blog are to increase the number of Feed Subscribers and clicks on the Speaking Engagements page. Getting people signed up for my RSS feed is the purest form of permission marketing (as espoused by Seth Godin, author of Permission Marketing: Turning Strangers into Friends and Friends into Customers);
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
That’s where a growth hacker named Josh Elman came in. Poring over the stats, he and his team of twenty-five growth hackers (crazy, right?) noticed that when a user manually selected five to ten accounts to “follow” or “friend” on the first day, the user was significantly more likely to stick around.
Ryan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
