Sublime

remember one thing: the goal is to demonstrate big value as fast as possible. Give yourself a downhill battle by giving away something crazy. Give away something for free people would normally pay for and they will want it. Note: I didn’t say, “so good they should pay for it,” I said, “stuff they actually pay for.” Big difference. Take this to hear

crafted a new phrase based on the laws of habituation. In the opening seconds of my YouTube videos, I said: ‘Seventy-four per cent of you that watch this channel frequently do not subscribe.’ (This is so specific, revealing and thought-provoking that the brain pays attention to it, bypassing the habituation filter.)