Sublime

This, according to this thinking, prepares you for doing independent research. Alas, it does not. If you become successful in your research, it was not because you learned to approach writing in this way, but despite it. This

When you observe people’s behavior and try to come up with rules that would make sense of it, you discover a very different theory of action—what I call the individual’s “theory-in-use.” Put simply, people consistently act inconsistently, unaware of the contradiction between their espoused theory and their theory-in-use, between the way they think

“Which path do you intend to take, Nell?” said the Constable, sounding very interested. “Conformity or rebellion?” “Neither one. Both ways are simple-minded—they are only for people who cannot cope with contradiction and ambiguity.”

Ask whether the theory behind your decision making accounts for circumstances. People frequently attempt to extrapolate successful choices from prior experiences to new situations, with predictably poor results. Flawed research that draws common attributes from organizations that have done well and offers those attributes as a general prescription

Two University of Zurich researchers were equally curious: The Swiss nuclear incentive study, titled “The Cost of Price Incentives: An Empirical Analysis of Motivation Crowding-Out,” was conducted by Bruno S. Frey and Felix Oberholzer-Gee. It was published in the American Economic Review 87 (1997): 746–55. forty students sat with number 2 pencils: