Sublime

Al Ries and Jack Trout: Positioning: The Battle for Your Mind (McGraw-Hill). Ries

The successful trader is the one who codifies, the one who turns things into rules. Every idea that’s market-worthy must then be tested.”

I look for the patterns of what worked, then I create a process or framework to make it easier for others to replicate my success.

The first thing you need to “fix your message indelibly in the mind” is not a message at all. It’s a mind. An innocent mind. A mind that has not been burnished by someone else’s brand. What’s true in business is true in nature too. “Imprinting” is the term animal biologists use to describe the first encounter between a newborn animal and its natura

Halstead is a sophisticated, "rational" businessman. He knows that the Corporal's strong and unrelenting penny-saving is essential to the survival of the organization in "today's highly competitive business world." What he doesn't understand is that the business is being strangled by his own efforts to maintain profits by cuttin

By 1922, Ivar secretly had hired a handful of men with no previous connection to him or his companies. These men trusted Ivar for all the wrong reasons: because he had saved them from prison or bribed them or paid them five times what they deserved. Ivar could ask these men to do things he would never ask of friends. Sometimes Ivar needed a person