Sublime
An inspiration engine for ideas
Lisa Miller, the founder and CEO of VIE Partners, the best expense reduction and control consultancy in the health-care industry.
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
How Morning Brew’s Referral Program Built an Audience of 1.5 Million Subscribers
Tyler Denkmedium.comHunt Club | Industry-Leading Talent Acquisition
huntclub.com
Zach Halfhill
zachhalfhill.com
Halstead is a sophisticated, "rational" businessman. He knows that the Corporal's strong and unrelenting penny-saving is essential to the survival of the organization in "today's highly competitive business world." What he doesn't understand is that the business is being strangled by his own efforts to maintain profits by cuttin
... See moreGerald Weinberg • The Secrets of Consulting: A Guide to Giving and Getting Advice Successfully (Consulting Secrets Book 1)
Beyond Agency - Running a series of copy and paste email and direct mail campaigns. Uses leverage by reusing campaigns already proven to work. We don't reinvent the wheel. No meetings, reports, or advanced tech is required. Most campaigns work from day one without any testing.
Frankie Fihn • Beyond the Agency Box
Glenn Hitchcock
glenn.me
A great story about marketing and advertising:
About 80 years ago ad man Claude Hopkins had a major problem.
Here it is:
It was Hopkins' job to create advertising to sell Schlitz beer.
Schlitz, an unremarkable beer with nothing to recommend it over any other brew was ranked a miserable 15th in sales in the U.S. beer market.
Claude approached this projec
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