Sublime

Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In

the only thing you can expect from post-launch advertising is that it will persuade present users to buy your brand more often than the others in their repertory. If this is true, your launch advertising is a matter of life and death. Spend every penny you can lay your hands on. Now or never.

platforms either. Main reason: I want to consume the ads. I want to see how businesses do three things. 1) How they call out their ideal customers. 2) How they present the value elements. 3) How they give their audience a call to action. When I look at ads this way, it turns what was once an everyday nuisance (ads) into a continuous learning experi

‘If you and your competitors all make excellent products, don’t try to imply that your product is better. Just say what’s good about your product – and do a clearer, more honest, more informative job of saying it.