Sublime
An inspiration engine for ideas
Difference: The one-page method for reimagining your business and reinventing your marketing
amazon.com
‘We have grown almost 6000% since founding Fiasco 2.0 nine years ago, and attribute this success to one guiding principle—do what is right and the money will come.’
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
... See morebusiness becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
Meera Kothand • Uncover Your Difference
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
What Great Storytellers Know: Seven Skills to Become Your Most Influential and Inspiring Self
amazon.com