Sublime

Note by Andy Adams on Substack

Every paragraph should suggest more value to come,

Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion

I want you to come up with the most powerful offer you can put down in writing. It should be no more than a few lines.

Sabri Suby • SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

Each PS within your PW can have their own email opt-in, with their own email sequence. That’ll work just fine. But it’s also a lot more work.

I hardly ever do that.

I’ll point multiple PSs to the same email list, which then works to push people over to the “money site” down the line.

M

M D

@md

Really Good Emails

reallygoodemails.com

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David Sherry

@davidsherry

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David Horne

@davidhorne

He essentially screams a compelling promise in his audience’s face, which holds their attention long enough for him to deliver upon that promise. Here are some examples of the first five seconds of his videos: