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Business Model Generation (Wiley).[4]
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Life’s too short to build something nobody wants.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
imperative that you share your model with at least one other person.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Thus, it is not the customer, but rather our hypothesis about the customer, that pulls work from product development
Eric Ries • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
There has been no systematic process for rigorously stress-testing a Plan A.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Later, you’ll see how this UVP evolved significantly after just a few customer interviews.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
product and market validation in parallel using short iterations.