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Product-Led Growth: How to Build a Product That Sells Itself (Product-Led Growth Series Book 1)
amazon.com
Personally, I like a table, but I keep the number of words to a minimum so that it is more of a conversation guide than something a rep might be tempted to read.
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
The subsegment needs to be easily identifiable—meaning if I had to create a list of prospective buyers, I could figure out a way to do that.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
The key is to make sure they are different when compared with the capabilities of the real competitive alternatives from a customer’s perspective.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Jason Fried: Building A Profitable Tech Company & Staying True To Your Values | SVIC Podcast #10
youtube.comOne key item we learned in this process was that “selling the benefit” was far more effective than selling the feature. The feature is what something is, and the benefit is how it improves lives. For example, people weren’t enamored enough with the “feature” of getting higher placement in search results, because it wasn’t clear to them why this was
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