Sublime
An inspiration engine for ideas
Simplicity is the love child of two of the most powerful forces in business: Brains and Common Sense.
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success
These are your messaging, your brand touchpoints, and your relevant experience.
Liam Veitch • Stop Thinking Like a Freelancer
Love this from Jesse Beyroutey : We’ve found that the primary source for a company’s dominance is whether it designs its product and business model to be perfectly aligned with its customers’ interests. A great test of alignment is whether the company benefits or suffers from increased transparency.
Sari Azout • Check Your Pulse #55
build a business around.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Every department inside a larger business is essentially creating a product or service of some kind, and would benefit from thinking about the category it serves and how the department and its offering plug into that category.
Christopher Lochhead • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
amazon.com
“Find out who you are and do it on purpose.”
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
avoid rambling testimonials that heap endless praise on your brand.