Sublime
An inspiration engine for ideas
What does all this mean for a CEO, founder, or category creator of any kind? Your number one job is to change the way people think. Your product, your company culture, your marketing—everything has to be aligned with transforming the way potential customers think. If you change the way they think, they will change their buying behavior. More import
... See moreDave Peterson • Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
We’re a marketing company, and the product is our most important marketing tool.
David M. Rubenstein • How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers
Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)
youtube.comMuch like Apple with its iPad, the category was Bhargava’s strategy. He envisioned the category and how to build it, evangelized the problem, then created the product and company to attack it.
Christopher Lochhead • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Clarity of purpose Summarizes the company’s business on the back of a business card. Large markets Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop. Rich customers Target customers who will move fast and pay a premium for a unique offering. Focu... See more
Sequoia Capital • Elements of Enduring Companies
Data shows that consumer preferences are shifting to buying products from independent brands from actual entrepreneurs when possible
Harley Finkelstein • Harley Finkelstein — Tactics and Strategies from Shopify, the Future of Retail, and More
value in making products that are sticky,
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
There are two necessary and sufficient conditions for power. There's a benefit. You've got to come up with something that's better than what other competitors do, but better for you as a business model.