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The media brands that have excelled in this era of paid subscription and media-driven eCommerce share two attributes: healthy direct traffic and high loyalty.
PM • Member Brief No. 1: Linear Commerce
Branding Through 'Moral Static' Is Hard—But It Can Be Done
adweek.com
* “The most powerful new group of publishing brands will be built around people, focused on direct connections and not pageviews, and increasingly community driven.”
The Rebooting • Slow growth
"But Davis and other ad experts said the drive for simplicity sometimes came at the expense of the needs of more sophisticated e-commerce advertisers. They want more bells and whistles to enable them to increase a shopper's average basket size or to optimize their targeting around their highest-margin products."
Lara O'Reilly • Inside Google's fierce Goliath-versus-Goliath fight against Amazon for shopping dollars
At YouTube Stats, a meeting Mehrotra held every Friday, they presented the befuddling results: the machines found a way to show more ads and improve watch time.
Mark Bergen • Like, Comment, Subscribe
1. The Law of Advertiser Atrophy
Daniel Gross • 2020 Startup Themes
Source: Fast Company
Sizzler is back from the brink with a shiny new brand and ambitions to match
WHAT BUDGET DOES THIS NICHE AUDIENCE JUSTIFY?
Alex Ferrari • Rise of the Filmtrepreneur: How to Turn Your Independent Film into a Profitable Business
Data is king in the programmatic approach because ads are matched to consumers based on what they’re likely to buy, not to Web publishers.