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Every major wholesale industry or supply chain is digitizing through B2B marketplaces. Some monetize through take-rates or added financial services, but others have seen advertising as a successful avenue towards monetization. Targeting customers at the point of sale is effective but needs the right infrastructure to make it happen.

-Requiring all payments for digital content to use Apple’s in-app purchase system (IAP)

For startups, you learn a lot more from direct marketing to acquire one unique customer at a time

Now, the digital economy doesn’t use 0 resources; you have to build the cables, launch the satellites, fabricate the chips, run the servers, and so on. But if the digital economy allows people to derive value from information in cyberspace rather than from physical stuff in the real world, it can increase GDP while cutting resource use.

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising

“Most of the web has become too inauthentic to trust,” Brereton argued, therefore “we resort to using Google, and appending the word ‘reddit’ to the end of our queries.” Brereton cited Google Trends data that show that people are searching the word reddit on Google more than ever before.