Sarah Wong
@sarahwong
Sarah Wong
What is the role of the designer in drawing together matters of concerns, rather than mere matters of facts, and help articulating individual interests in such a way as to constitute common interests? What would it mean for designers to embrace differences, even conflict, as inherent to the political project that is design?
Designing for Transitions – Transition Design Seminar CMU
Positioning is like context setting for products. It’s a bit like the opening scene of a movie.
April Dunford • A quickstart guide to positioning
The Minto Pyramid Principle:
- What is the current situation?
- What is the complication?
- What is the solution?
- How do we achieve this solution?
Lenny Rachitsky • Getting better at product strategy
Agre reject the ultimate exit of Californian ambitions: the departure from bodily limits and social constraints.
Nathan Schneider • Governable Spaces: Democratic Design for Online Life
- Team Mission : Make it easy and fun to book a home on Airbnb
- Team Vision : If you see it, you can book it
- Team Strategy : Transition the Airbnb marketplace from a “Request to Book” model to an “Instant Book” model, by (1) giving hosts all of the tools they need to be successful with Instant Book, (2) incentivizing hosts to enable Instant Book, and
Lenny Rachitsky • Getting better at product strategy
“When I say it needs to have a good wedge, I’m looking for an entry point that provides some sort of power to the startup.”
—Ann Miura-Ko, GP at Floodgate
—Ann Miura-Ko, GP at Floodgate
What to look for Pre-Product
1. Visible excitement
2. People are willing to pay for it now
What to look for Post-Product
1. Retention: Users stick around
2. Surveys: Users say they’d be very disappointed if your product went away
3. Exponential organic growth
4. Cost-efficient growth
5. CAC < LTV
6. Customers clamor for your product
7. People are using it even when it’s broken
The Transition Design Approach Emphasizes:
- The need to frame problems within radically large, spatio-temporal contexts that include the past (how the problem evolved over long periods of time), present (how the problem manifests at different levels of scale) and future (visions of the long-term future in which the problem has been resolved).
- The n
Course Introduction – Transition Design Seminar CMU
I believe deeply the change our world needs now isn’t going to come from extraordinary people doing extraordinary things. To paraphrase Mother Teresa, it’s going to come from ordinary people doing ordinary things, with great love.