Sarah Wong

why they consider it a must-have, they type of people they think will benefit most from your product, the key benefit they receive from the product, etc. With this information, you can hone your product targeting, positioning, onboarding, and even the long term product roadmap.

A wedge is simply a strategy to win a large market by initially capturing (1) a tiny part of a larger market or (2) a large part of a small adjacent market.

The group needs to learn:

• What everyone else thinks about the challenge: What is happening? What’s the real challenge?


• What they themselves believe is possible — what futures can be created with this group?


• What does the group believe is possible?


• What are we willing to try? How much risk are we willing to endure?


• How committed is the group to the chall

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The need to create “ecologies of synergistic interventions” (solutions) that are connected to each other and the long-term vision as a strategy for transitioning entire societies toward a desirable, long-term futures.

The need to think and work for long horizons of time. Resolving wicked problems and transitioning entire societies toward sustainabl

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Mission → Vision → Strategy → Goals → Roadmap

1. Mission: What are we trying to achieve?


2. Vision: What does the world look like when we’ve achieved it?


3. Strategy: How will we achieve it?


4. Goals: How will we measure our progress towards it?


5. Roadmap: What do we need to build to get there?

Try to imagine interventions at the macro, mezzo and micro levels of scale. How could they be interconnected for greater leverage?

Mutual aid refers to the voluntary, reciprocal exchange of resources and services among groups of people (communities, networks, societies) for mutual benefit and is one of the oldest forms of cooperation among people.

Oppression and injustice are human creations and phenomena, built into our current economic system, and therefore can be undone.

Oppression (e.g. racism, colonialism, class oppression, patriarchy, and homophobia) is more than just the sum of individual prejudices. Its patterns are systemic and therefore self-sustaining without dramatic interruptio

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