Sam Blumenthal

Not all ad dollars are equal. While an Amazon seller’s advertising success will obviously vary based on the product they sell and their ad budget, some ads and ad strategies do reveal higher return on ad spend: sponsored brands, close and loose match ad targeting, pricing within the $21-30 range, and implementing a fixed bidding strategy (depending... See more

The “Head of Growth” at this [tipping point] stage is probably someone who is a doer. They should be able to create a detailed plan for how their first 6 months might look like, and the handful of people they might hire. This is someone who knows what they want, which is made easier since the company they’re growing has product/market fit. They are... See more

Far too often, the money that companies spend on digital marketing is just lit on fire. All the companies are competing for all of the same shoppers using higher bids as their only advantage.  Swaypay flips that on its head. It amplifies an existing behavior - people telling friends about the things they bought - and rewards shoppers for doing... See more

Inflation, Interest Rates, The War in Ukraine & Commodity Prices, Labor Markets and The Great Repricing