Heather Christensen

Our fates, whether we like it or not, acknowledge it or not, are intermingled. Though it is not immediately legible, we sink or swim together. Still, at times, communities need space and time to build, grow and fortify apart from the whole. That’s OK as long as communities find paths to understanding in a kind of complex Venn diagram of trust from

How strange that the nature of life is change, yet the nature of human beings is to resist change. And how ironic that the difficult times we fear might ruin us are the very ones that can break us open and help us blossom into who we were meant to be.

Turns out, there's a stark difference between creating true fans around one narrow, rigid aspect of yourself, and creating true fans of a dynamic, evolving human. Niche strategy is great at the former, but the latter requires something else entirely.