Pritesh

Digital maps can behave in a dynamic fashion because they are powered by data. When we use a map, data is both informing and responding to our actions to help us contextualize digital space.

Everything you want is on the other side of “worse first.” But when you can get comfortable being uncomfortable, you can have nearly anything you want in this life.

“When you can get comfortable being uncomfortable, you can have nearly anything you want in this life. ”

If you want to live an asymmetric life: Do hard things.

Pseudonyms are a social technology with a deep history.

In 1944, at the request of the Allied Forces, the 1939 Michelin Guide to France was specially reprinted for military use. When the soldiers stormed the beaches of Normandy, they carried with them these specially printed Michelin Guides because their maps were judged the best and most up-to-date available. Throughout the rest of the war, the soldier... See more

MAYA dictates that the ideal design sits between solutions that are completely novel and entirely familiar. Be too novel and customers will tune you out. Be too familiar and customers will look right past you. Or, in Loewy’s words, “The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the soluti... See more

Because adding something makes you feel like you are advancing, while taking something away makes you feel like you are retreating. Couple this with the fact that most companies are incentivized to sell us endless “solutions”, and it should come as no surprise that the desire take something away is practically non-existent.

I should say too that precision requires attending to necessary detail, not adhering mindlessly to it. This requires both understanding what detail is necessary, and why.

humans are particularly wired to follow the cues of three groups: the close, the many, and the powerful.