Mike Renaud
@mikerenaud
Mike Renaud
Branding and
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 6 highlights
amazon.com
“I think that instead of the Brand, we should figure out the Purpose of Airbnb and its community. There clearly is a huge and vital community of Hosts, Guests and Employees. Let’s figure out what role Airbnb plays in their lives and why they are committed to it. If we can do that, then it will be much easier to figure out what Airbnb’s Brand is. Bu... See more
Douglas Atkin • How Airbnb found its Purpose and why it’s a good one.
Varyer | Home
varyer.com
A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to th... See more
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
