Michela Frecchiami
@mic_design
Michela Frecchiami
@mic_design
Membership
After law school at the University of Southern California, Mr. Price started his career representing grocers and other merchants. With the temperament of a shopkeeper who obsesses over his customers and fusses over the smallest of details, in the 1950s Mr. Price began converting empty San Diego warehouses into members-only bazaars where f
... See more"I was waiting for something extraordinary to happen, but as the years wasted on, nothing ever did unless I caused it.”
—Charles Bukowski
People on the outside will criticize things they have a limited view of. But if you give people the chance to be part of the solution, they will either take you up on it or they will see how their suggestion impacts everyone else.
The thing when designing - especially B2B tools in particular - is that there are so many guardrails and constraints to consider. This is where true creativity shines! Rather than thinking of designing within constraints as a boundary, I think we should embrace it.
You can only optimize what you can measure. This explains both why it’s impossible to optimize for happiness (not measurable), and why we so often optimize for things that don’t actually make us happy (money, social media likes, how much you can deadlift, etc—all easy to measure!)
Julie Zhuo
Concepting is not just executing requirements
A checklist of requirements is not a design; it's a recipe for mediocrity. Design is about critical thinking. It’s about the things you decide NOT to include. Great designers know how to strategically question requirements, say no, and prioritize what really matters. The first step is to have a clear und
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