Maria Carolina Suarez
@mariacarolinasuarez
Looking for the next new trend đź‘€
Maria Carolina Suarez
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The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
-... See more
GREG ISENBERGtwitter.comre:arc institute
rearc.institute
He told me that when Coke came to Canada, they took the same television ads, the same print ads, and they applied it broadly across Canada. The ad execs (who were probably based in Toronto) probably said, “If it works here, it’ll work everywhere.”
No.
It didn’t work in Quebec because people didn’t connect with it. The cultures were vastly different.
... See moreGreg Isenberg • Community = culture
Gen Z and
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teenage engineering
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Aesthetic Goods and
Snack TBH - to be honest, your toast deserves better.
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digo.digital
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Digital Human and