Stephen Black

A “small giant” is a company that chooses to optimize for mojo instead of growth.

“It is a joy to be hidden, and a disaster not to be found.”

Play finite games, win finite prizes

Reminder that a sense of agency means feeling like you have control over your actions and their consequences . I think people tend to forget that second part; owning your mistakes and their consequences is extremely difficult, which might be a motivating factor for some people to adopt victim complexes. (A victim complex is learned!)

In a word, we’ve struggled for two years to find someone with taste—with an eye for what stands the chance of being interesting, entertaining, or useful to an audience. 

We’re not alone. I’ve talked to authors, podcasters, documentarians, late-night TV writers, YouTubers and TikTokers, and they all share this problem. Most of these creators are

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