Lien De Ruyck

The regenerative model is based on the idea that humans, as the dominant force on the planet, learn to be more like the non-human nature systems, learning from the wisdom of life and applying these ideas to the practices of cultural change. A critical principle of life is there is no such thing as waste in nature; everything is broken down and cycl... See more

Instead of making things that add value back to a system, our current linear economic model extracts and processes raw materials from nature, produces pollution and returns negative externalities back to the planet in the form of waste — which then affects all living things in negative ways. Externalities are things not accounted for in the current... See more

It is time for designers to set our sights beyond sustainability and consider regeneration. Sustainability is an important concept in a time of widespread environmental destruction. It has made us aware that our planet’s resources are finite, and helped us envisage practices to sustain our current resources. But on its own it does not fix what is b... See more

We get trapped in thinking about utopias and dystopias as a binary rather than two ends of a spectrum. Both extremes present static images of the future that capture a distinct point in time. When we reframe them as a spectrum, we open up new possibilities for stories that lie in between. Not only does that allow for more nuanced and blended vision... See more

A tool to support you in designing the circular and regenerative businesses we need.